Your ABM strategy should be about acquiring and retaining the best long-term customers. Yet most companies only focus on new logo demand generation, giving little thought to the rest of the customer lifecycle.
Customer expansion makes up 70-80 percent of the average company’s revenue—a huge opportunity for your marketing team. But you can’t simply re-use the same messaging and content. Research proves those tactics actually hurt your chances of winning renewals and upsells.
Check out Corporate Visions new e-book and get science-backed message frameworks for:
- Renewing your customers.
- Communicating price increases.
- Convincing your customers to expand.
- Regaining trust after a service failure.
