A recent survey by AgileSherpas revealed almost a third of marketers have adopted Agile marketing techniques to manage their work.
If you’re among the two-thirds still managing projects in a traditional, waterfall-style, this guide is for you.
Adopting Agile has multiple benefits – faster speed to market, more responsive, improved results, better stakeholder relationships – though it won’t be suitable for everyone.
This report explains the background of Agile marketing, considerations before adopting it, and the experience of leaders who’ve been on the journey and are now reaping the rewards.
