Sit down and let me tell you a story.
No, not the one about that lad with the oversized vegetables. Nor the one about a wonderful house made out of biscuit. Or even that one with the irritating talking snowman.
This one’s about how something that might seem more suited to the playground can actually help to make your marketing a lot more effective.
Predating many other forms of communication, storytelling was the most effective way for our ancestors to share important knowledge; those people who told the best stories were able to best share information such as where to hunt, what to eat or how to avoid a sabre toothed tiger. Building an affinity with these storytellers – listening to them and following them – was the smart way to survive.
Read this guide to learn:
- The most effective way to write content.
- Why your story needs a strong narrative.
- How to structure your narrative in the most emotionally compelling way.
