There’s not a salesperson or CEO who doesn’t want to grow their number of leads, close deals, keep customers for longer and at the same time be perceived as experts. Content marketing delivers on all of the above, so why isn’t everyone doing it?
Quite often, the commercial side of the company wants to implement content marketing – and the marketing department is holding back. The main reason for such reticence mostly revolves around a lack of resources. But that’s not the only barrier.
In this e-book, you will learn:
- What makes good content
- What types of content should B2B brands focus
- How to start a content marketing strategy
- How to maintain content for optimum SEO
