Personalisation is not new to the world of B2B marketing, but is it being used to its full potential? We recently carried out a 22-question survey with 122 B2B marketers, exploring where marketers are at in their personalisation efforts, how successful they think it is, what their biggest hurdles are, and more.

- Content, Creative & Campaigns, Strategy and Evolution
Audience Insights Series | Chief Information Officer (CIO)
- Content, Creative & Campaigns, Strategy and Evolution
Exclusive, curated audience insights for effective marketing strategies