Thought + leadership: Intelligent content in a crisis

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Read this guide to discover specialist insight on how B2B brands need to communicate now and in the immediate aftermath of Covid-19

The world as we know it has changed almost inconceivably in a matter of weeks. The trajectory of this global emergency remains uncertain, but brands must respond quickly and thoughtfully.

We know how challenging it is to be a marketing professional in the current environment.  You need clear direction from an experienced guide on how to remain visible and support your audiences in times of crisis.

From how best to communicate with existing clients whilst still winning new customers to which topics and themes will resonate at each stage of the crisis, we’re here to provide you with expert advice on how to adjust your marketing and communications strategy in response to Covid-19.

Download this special report for detailed insight on:

  • Five ways to gain and retain the trust of your audience.
  • The three stages of the crisis and what content is appropriate at what time.
  • Adapting existing campaigns to meet short-term realities whilst keep the longer-term outlook in view.
  • Why relevance and distinctiveness will ensure your content will have impact.
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The B2B Marketing UK Agencies Benchmarking Report 2024

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

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The B2B Marketing Global Agencies Benchmarking Report 2024

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

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The B2B Marketing US Agencies Benchmarking Report for 2024

This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party

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