Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Selling a disruptive idea – an innovation or product that’s going to upset the status quo – also requires a different approach in markets that are set in their ways and resistant to change.

This free guide will show you how three organisations managed to disrupt markets, break with tradition and encourage audiences to pay attention to their new ideas and products.