Explore Dun & Bradstreet’s “How to gain buy-in and budget: Turning data into ROI” report to uncover expert strategies for gaining stakeholder buy-in and budget approval for data projects. This guide offers actionable insights, real-world case studies, and proven methods to demonstrate the value of data investments, overcome objections, and align business goals. Perfect for marketers and business leaders seeking to enhance decision-making, optimize data quality, and drive tangible ROI through data-driven strategies.
Key highlights include:
- Proven techniques for securing budget and stakeholder support.
- Expert commentary on overcoming data quality objections.
- Real-world case studies showcasing successful data investments.
- Tips on aligning data initiatives with business goals for maximum impact.
- Actionable insights for marketers to lead data-driven change.
- Metrics and calculations to present a compelling business case.
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