Uncertain times? Be in the savvy 20%, and market cognitively

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War, inflation, ballooning costs, supply shortages – if you think these mean you should rein in your marketing spend, think again.

War, inflation, ballooning costs, supply shortages – if you think these mean you should rein in your marketing spend, think again. History repeatedly shows not only that businesses’ ability to attract and convert customers is directly proportionate to brand strength, but that in torrid times that strength climbs steeply in importance.

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Learn why only 20% of businesses get this right – and if you’re one of them
Understand why lead gen is no substitute for brand marketing in times of turmoil
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Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

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