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Unlocking Demand Generation Results

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Cut through the noise and explore how to use intent data to support and enhance your demand generation activities.

Built on first-party research from within our IFP community. You’ll learn 

How are other B2B marketers leveraging intent data?

Sources, objectives and challenges of utilizing intent data

Optimization techniques

Budget planning and future investment

Discover the other B2B organizations in the UK and US are using intent data today – and what you can do to improve on your own intent data initiatives.

Cover image for Unlocking B2B Growth: 2025 GTM Strategy Report by The Think Tank
  • ABM & demand generation, Strategy and Evolution

Unlocking B2B Growth: 2025 GTM Strategies That Drive Revenue

  • ABM & demand generation, Strategy and Evolution

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives

Elevation Awards 2025 - submission guide
  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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  • ABM & demand generation

6 ABM predictions for 2024

  • ABM & demand generation
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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