MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » What role can marketing play in improving customer experience?

What role can marketing play in improving customer experience?

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Do you want to see where marketers are at in their efforts to improve CX? Download this report to see what the state of play is, and how you can improve you CX today.

Customer experience [CX]

Perhaps you want to learn who even takes ownership of CX in B2B organisations? Download this report now to see what the state of play is, and how you can improve your CX today.

By downloading this report, you will learn:

Which tools organisations are leveraging to optimise CX.
The metrics your peers are utilising to measure CX.
Just how important marketers see CX as being within their organisations.
The marketing imperatives that drive CX.
Commentary from our Propolis Hive leader for CX, Barbara Stewart.

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Customer experience [CX]

The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for

Customer experience [CX]

Mapping the Small Business Customer Journey – B2B Marketing Guide

Customer experience [CX]

This free guide from B2B Marketing provides an in-depth look at mapping the small business customer journey. Learn how to create a successful customer journey and increase ROI.

Customer experience [CX], Data and Insights

Accelerate Prospect-Conversion using Customer-Intent Data

Customer experience [CX], Data and Insights

Effectively targeting and communicating with the companies most likely to purchase your solutions is the prime goal of any business.

Download the Report

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ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

What role can marketing play in improving customer experience?

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

By downloading this report, you will learn:

What is customer knowledge sharing and why is it important?

Mapping the Small Business Customer Journey – B2B Marketing Guide

Accelerate Prospect-Conversion using Customer-Intent Data

Download the Report

Access These Extra Downloads

B2B strategies. B2B skills. B2B growth.

B2B strategies. B2B skills. B2B growth.