We so often tend to recall the nuisance calls we’ve received, the clumsy sales approach of an inexperienced sales rep or the news stories about mis-sold products. We’ve discussed many times how disreputable businesses and poor practice have discredited cold calling as a sales technique. By contrast this article looks at when a cold call ‘is’ a good call.
A well-executed cold call can not only initiate new relationships and generate leads, it delivers high-quality insight to inform your overall strategy, including why people don’t want to buy from you. By quickly capturing key information, it prevents the risk of spamming, ensuring correct data is held on file, interests and preferences accurately recorded and all communications tailored based on relevance.
In this guide, The Telemarketing Company share their cold calling best practice recommendations including:
- The importance of compliance.
- The ‘dos’ and ‘don’ts’ of cold calling success.
- How to avoid spamming.
- Gaining and maintaining trust.
