Low response rates, unattributed feedback and less than useful reports make B2B customer satisfaction surveys a difficult proposition when, in reality, they should be a goldmine for your company. This best practice practical guide has been produced by InfoQuest to help you get the most out of your surveys. It looks at why successful companies employ these surveys, the different methods of conducting a survey - from over the phone to online - and what is needed the make the investment in a survey worthwhile.