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ABM & Demand Generation

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Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

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Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

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Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Whitepaper – The Value of Human Interaction in B2B Sales

Whitepaper – The Value of Human Interaction in B2B Sales

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The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the value that ‘live’ human interaction can bring to B2B sales? In this whitepaper we define Human Interaction (HI) and identify which channels have HI and which do not. We also examine the most effective HI channels and their impact on order value, as well as which channels make customers feel truly ‘valued’. Subjects covered include: Where is HI most effective? How frequently should HI occur? Comparing HI and non-HI channels What are the benefits of HI?

ABM & demand generation

The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the value that ‘live’ human interaction can bring to B2B sales?

In this whitepaper we define Human Interaction (HI) and identify which channels have HI and which do not. We also examine the most effective HI channels and their impact on order value, as well as which channels make customers feel truly ‘valued’. Subjects covered include:

Where is HI most effective?
How frequently should HI occur?
Comparing HI and non-HI channels
What are the benefits of HI?

ABM & demand generation

6 ABM predictions for 2024

ABM & demand generation

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in

ABM & demand generation

Five Steps for Demand Generation Success

ABM & demand generation

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

ABM & demand generation

Early Stage ABM Template | Free Downloadable Guide

ABM & demand generation

This free downloadable guide from B2B Marketing provides an early stage ABM template to help you get started with your ABM strategy.

Download the Report

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