Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free... Life cycle marketing includes all of the different types of marketing activities you do depending on where your customers are in their relationship with your business.It encompasses the attraction, conversion and ongoing engagement stages, with the ultimate aim being that your customers will automatically turn to you first whenever they have a need for the products and services you provide, and will voluntarily recommend them to others. This whitepaper serves as a detailed introduction to life cycle marketing.