Why leads aren’t everything and you need to align your content with self-serve buyer journeys – B2B Marketing

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Content might be king, but if you’re focusing all of your content on the wrong people at the wrong time in the wrong place… its royal status doesn’t account for much.

  • The changing buyer journey, and what this means for you.
  • Which content works best at different stages of the funnel.
  • How to make your content go further, using technology.
  • The five common mistakes that marketers are making when it comes to content.

“I was specifically brought into my company to develop a content strategy that would allow us to speak to our prospective customers at each specific stage of their buyer journey, ensure those prospects had the tools available to make an informed decision, and empower our own people to ultimately secure their business”

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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

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The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

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