Trust – it’s the daily buzzword in B2B marketing, with pretty much every marketing department and agency laying claim to it in some way.

But what few of them articulate is that trust must be preceded by credibility – and this is where much B2B marketing communication just gets it plain wrong.

Download to learn:

Learn why your marketing may actually be putting a halt to your buying timeline

Understand – and avoid – the B2C-style traps that your B2B marketing is falling into

Learn what Cognitive Marketing is – and how it uses timely, relevant, helpful communication to build buyer trust