For businesses wanting to grow in the face of the COVID-19 crisis, new leads are precious but some are definitely more precious than others. Reviewing your lead generation strategies in light of their contribution to the bottom line certainly makes sense.
Effective revenue generation relies on your ability to accurately identify and prioritise high-value prospects who have a need for your proposition and who (ideally) are ready to buy.
In a perfect world, you want to dig deeper to flush out prospects with the highest potential life time value, if long-term profitability is your goal.
Lead qualification over the phone provides an intelligent and strategic approach with multiple benefits:
- Accelerated sales cycle
- Increased conversion
- Stronger relationships
- Improved customer experience
- Increased marketing ROI
