It used to be called the Sales and Marketing disconnect – but with the rise of social marketing channels and a pandemic that increased both functions’ dependency on them, it’s become an overlap. So, how do you stop each from eating the other’s digital lunch and confusing customers along the way?
Download to learn:
Learn how customer buying habits have made Marketing the new customer relationship guardians
Understand how the Sales role must change to become more Marketing-like
See how Cognitive Marketing supports both departments’ performance by exploiting the emotional connection to customers
