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Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

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Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Your key to B2B success

Your key to B2B success

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This report is a development on our B2B Ignite panel talk, drawing on our experience as a top 3 B2B Agency to build the case for full-funnel marketing - balancing Martech with brand, with valuable real-world insight from our panel members.

Strategy and Evolution

For years, we at Bray Leino have banged the drum for ‘common sense B2B marketing’, hosting talks and publishing articles about marketing which connects with a business audience on a human level.

At B2B Ignite conference 2020, we hosted a panel event with representatives from our spectrum of B2B Clients – automotive engineering company Cummins, workforce payments service Fleetcor, and technology and connectivity business Marlink – exploring the role of B2B brand value.

This report is a development on our B2B Ignite panel talk, drawing on our experience as a top 3 B2B Agency to build the case for full-funnel marketing – balancing Martech with brand, with valuable real-world insight from our panel members.

Download this report and learn:

Why brand value matters.
How B2B brand building differs from B2C.
How to develop, execute and measure brand in B2B.

Strategy and Evolution

The B2B Marketing UK Agencies Benchmarking Report 2024

Strategy and Evolution

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Strategy and Evolution

The B2B Marketing US Agencies Benchmarking Report for 2024

Strategy and Evolution

This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party

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