For years, we at Bray Leino have banged the drum for ‘common sense B2B marketing’, hosting talks and publishing articles about marketing which connects with a business audience on a human level.
At B2B Ignite conference 2020, we hosted a panel event with representatives from our spectrum of B2B Clients – automotive engineering company Cummins, workforce payments service Fleetcor, and technology and connectivity business Marlink – exploring the role of B2B brand value.
This report is a development on our B2B Ignite panel talk, drawing on our experience as a top 3 B2B Agency to build the case for full-funnel marketing – balancing Martech with brand, with valuable real-world insight from our panel members.
Download this report and learn:
- Why brand value matters.
- How B2B brand building differs from B2C.
- How to develop, execute and measure brand in B2B.
