Research as a marketing tool

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This case study demonstrates how Breaking Blue developed a customer service improvement plan by benchmarking a company's performance against another. 

Breaking Blue’s ongoing work with Canon Europe has offered a full understanding of the commercial print market direction, and allowed them to position themselves as trusted thought leader.

This case study demonstrates a particular Canon Europe campaign, highlighting the challenge and how Breaking Blue went out solving it. 

AI In B2B Marketing

The State of AI: Today, Tomorrow and 2030

Check out this Hut 3 and B2B Marketing guide to benchmark your AI maturity and turn your marketing into measurable business impact.
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‘From Data to Story’ guide: Learn how to quickly turn research data into compelling content.

A practical framework for turning research data into compelling B2B stories, helping marketers and PR teams move from insights to content faster.
Insights and Analytics Tools 2026

Martech Vendor Spotlight Report: Top Tools For Analytics And Insight Skills

If you’re looking to become a commercial marketer, check out our technology report which outlines the 40+ tools to invest in - all in an effort to enhance your insights and analytical skills.

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.