JPC Launches Its New Competitive Edge Brand
London-based consultancy and agency, JPC has launched its new Competitive Edge brand transforming themselves from marketing and sales agency to a fully integrated growth partner. Boasting more than 26 years of experience, the agency’s new philosophy promises to help clients win in an industry where losing isn’t an option. With 70% of revenuenow coming from […]
Fast, simple, trusted: What’s driving modern B2B buying decisions
In this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index, Dentsu B2B’s global study of over 16,000 B2B buyers and 35,000 buying experiences.
Building Data-Driven Skills to Excel as a Commercial Marketer
One of the most important of these skills is analytical thinking: the ability to interpret data and make commercially minded decisions.
Global ABM Conference 2025 Highlights
The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business transformation. His remarks set the tone for a day defined by strategic insight, practical frameworks and a shared belief in marketing’s ability to influence […]
Stop shouting: Why your demand fails without a braver story
In this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran, Managing Director, Marketing & Creative Services, Brands2Life and Sally Jacobs, Senior Director of Social Media & Advocacy, Qlik.
Martech Vendor Spotlight Report: ABM Technology 2025
Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
The Phoenix Rises from the ABM Ashes – Resurrecting the EMEA Partner Pipeline
A world-leading technology vendor faced a critical bottleneck in their EMEA expansion. Their account-based marketing (ABM) list – previously built from a combination of internal efforts and other suppliers – was now entirely exhausted, leaving their partner recruitment strategy with no new targets and stagnant growth. They partnered with Perfect Pitch to fundamentally reinvent their […]
Talvin Bennett
Rethinking Buying Groups: Why B2B Marketers Are Standing On The Lip Of A Waterfall (And Risk Being Washed Away)
At B2B Marketing, we believe that the key to enhancing marketing’s strategic and commercial impact is to become the commercial marketer. And to achieve this, you need to master six essential skills. In this blog, we spotlight the benefits of agile-decision making – the ability to leverage real-time analytics and the latest market insights, in […]