Generative AI has changed how B2B marketing teams produce content. But most marketers using it are winging it, and that creates real risks: hallucinated facts, generic copy, and originality questions that can damage your brand. This two-day virtual workshop gives you a practical, structured approach to AI-assisted writing, built specifically for B2B. Led by copywriting expert David McGuire, you’ll leave with a clear process you can apply immediately, whether you’re new to AI writing tools or already using them without a framework.
Who should attend?
- B2B marketers who want to start using AI in their content process but aren’t sure where to begin
- Marketers already using generative AI tools who want a structured framework to manage quality, accuracy, and legal risk
- Content, demand gen, and campaign marketers responsible for producing written assets at scale
- Anyone who needs to get faster results from their writing process without compromising on quality or brand standards
What you'll walk away able to do.
This isn’t a theoretical overview of AI’s potential. It’s a hands-on workshop focused on what you can actually do with today’s tools, and where they’ll let you down.
After completing this course, you’ll be able to:
- Identify exactly where AI fits into your B2B content workflow, and where it doesn’t.
- Spot and correct the most common AI writing problems: hallucinations, inconsistencies, and generic phrasing.
- Apply a structured review process to any AI-generated content before it goes near your brand.
- Use AI to generate and pressure-test ideas, not just produce text.
- Make confident, informed decisions about the legal, ethical, and originality risks of AI-generated content.
Course deliverables.
- A verified certificate of completion you can add to your LinkedIn profile and CV.
- The full 100+ slide course deck covering everything from both sessions.
- A practical framework you can take back and apply to your team’s content process immediately.
The course summarized what I needed to know about validating AI responses. It also gave me the opportunity to think outside the box – David is eye-opening!”
