Most B2B marketers have better stories than they think. The problem isn’t the story, it’s knowing how to find it, frame it, and tell it in a way that actually lands. Buying decisions are emotional before they’re rational, and marketers who understand that have a serious advantage. This two-day virtual workshop gives you the methodology to uncover the stories already inside your brand, structure them for maximum impact, and adapt them across every channel and format you work with.
Who should attend?
- B2B marketers who are new to storytelling and want a clear, structured framework to build from.
- Marketers with some storytelling experience who want to sharpen their approach and get more consistent results.
- Anyone responsible for content, campaigns, or brand who needs to make their messaging more compelling and memorable.
What you'll walk away able to do.
Every B2B brand has stories worth telling. This course gives you the tools to find them, shape them, and deliver them in a way that connects with your audience and moves them to act.
After completing this course, you’ll be able to:
- Identify the real stories inside your brand, products, and customer relationships, even when it doesn’t feel obvious.
- Transform flat, factual content into narratives that trigger the emotional responses that drive decisions.
- Profile your audience and match the right story structure to what they actually care about.
- Build a storytelling framework you can apply consistently across campaigns, content, and channels.
- Write headlines that stop people and pull them in.
- Know when to write the story yourself and when to bring in outside help.
Course deliverables.
- A verified certificate of completion you can add to your LinkedIn profile and CV.
- The full 100+ slide course deck to keep and reference after the course.
Fabulous! Clearly defined agenda with tonnes of relevant examples. The trainer was excellent at helping put all the examples in context for each of the delegates to see how the info is relevant across all B2B markets”
