Most B2B marketers know their work drives business results. The harder part is proving it, and making sure the rest of the business sees it too. This two-day virtual course, led by Propolis expert Georgina Gilmore, gives you the practical tools and frameworks to operate as a genuinely commercial marketer. That means owning a budget with confidence, connecting marketing activity to revenue outcomes, and building the kind of internal credibility that gets marketing a seat at the table. Whether you’re looking to progress your career or shift how your function is perceived, this course gives you a clear, actionable path to get there.
Who should attend?
- B2B marketing managers and above who own a budget and want to demonstrate clear commercial impact.
- Marketers who struggle to justify marketing investment to senior leadership or the wider business.
- Anyone who wants to shift marketing’s reputation from a support function to a strategic revenue driver.
- Marketers looking to build the skills needed to progress into more senior, commercially focused roles.
What you'll walk away able to do
This course gives you the language, frameworks, and priorities to become a commercial marketer.
After completing this course, you’ll be able to:
- Define what commercial marketing means in your specific business context and articulate it clearly to leadership.
- Identify the gaps between where you are now and where you need to be to operate as a commercial marketer.
- Recognise and overcome the most common barriers that stop marketing teams from working commercially.
- Apply a clear set of priorities and skills to make your marketing function more results-driven and business-aligned.
- Make a stronger internal case for marketing investment, backed by commercial logic rather than activity metrics.
- Take a more strategic, revenue-focused approach to how you plan, execute, and measure your work.
Course deliverables.
- A verified certificate of completion you can add to your LinkedIn profile and CV.
- The full 100+ slide course deck covering everything from both sessions.
Good practical considerations and examples Open conversation between other delegates Was good to assess current areas of focus and reflect on the balance of each in order to focus on the right things to drive commercialisation
