Upskill your teams and enhance your learning with our ABM training.
Right now, ABM teams are under a lot of pressure from leadership to make campaigns more efficient with AI. In the midst of this, they’re left figuring out what actually works, where to find reliable data, and how to prove it’s driving revenue. In this session, Orla Murphy and Jake Bird will cut through the noise to show you exactly where AI helps your ABM program, and where it risks wasting your time.
*To book onto this course, simply select a training package on the booking page, and select “Practical AI for ABM: Define, Pilot, Prove”, when prompted to choose your training course on the registration form.
Description:
We’ll work through a real ABM program scenario from start to finish, building an AI-assisted plan that actually makes sense – and prove that AI is definitely not about to take your job! You’ll see the difference in outputs between prompting and automating account intelligence and content personalisation, with live examples. And how best to use tools like NotebookLM and Claude to dig into the findings, group accounts by priority, and create personalised messaging that resonates and scales. You’ll understand how to set up the right guardrails and build a measurement framework that connects AI outputs to pipeline growth and deal velocity.
You’ll walk away knowing how to get your team aligned on AI, choose the right pilots to invest in and show stakeholders the revenue impact they’re looking for.
What you will learn?
The ABM Essentials course will give you a complete understanding of ABM and how to get it up and running in your organisation. You’ll learn:
- A straightforward framework connecting problems to AI tools to ABM results
- How to choose the right AI pilots with human-in-the-loop oversight
- Turning account insights into messaging strategies and content plans that work
- A measurement approach that connects AI outputs to revenue
What’s included?
By completing this course, you’ll not only gain valuable knowledge and practical insights, but you’ll also receive a Certification of Attendance, that you can add to your LinkedIn profile and your CV, demonstrating your expertise in Account-Based Marketing.
Who should attend?
- This course is ideal for anyone looking to implement ABM in their organization for the first time, and aiming to integrate AI into their strategy to optimize efficiency from the very beginning.
- It is also an extremely helpful refresher for marketing and sales professionals who have started ABM but now want to scale up or improve efficiency using AI.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainers
Orla Murphy
Founder & ABM Strategist
mavenB2B
Jake Bird
Director
JI Marketing
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at louise.edkins@b2bmarketing.net
