Relationships with attendees, community partners, and VIPs are essential to driving successful events. Yet many organizations still expect impersonal marketing campaigns to drive event attendance.
In this session, InGo experts, along with other industry leaders, reveal the keys to leveraging relationships and communities to drive successful events based on real-world data from thousands of events. Learn about attracting the best attendees through existing network relationships, growing your event community, leverage VIPs, and offering incentives that will excite your attendees.
Event organizers know the difficulty of attracting attendees, but they often overlook one of the most important aspects: building and nurturing relationships. As event planners grapple with shifting budgets, new technology, and changing format preferences, it’s more important than ever to understand how to create an engaging event experience.
