To stand out against a sea of me-too campaigns and doom-laden messaging, TCS pivoted towards hope and had the courage to take the brand in a completely unexpected direction – with remarkable results.
Using powerful imagery that focused on the need to evolve in a time of rapid change, this award-winning program offered practical insights into how TCS was supporting it, customers, to not only survive the lockdown but thrive in whatever followed it.
This session will demonstrate how to:
- Shape a powerful story that runs counter to existing narratives
- Change perceptions and build brand equity by doing the unexpected
- Use breakthrough creativity to drive differentiation and strategic engagement
