Brand, communications, press, media and influencer marketing can now align to deliver a business-level ABM comms strategy.
This session details how brand-level messaging and media activity can align around a single goal of protecting or winning a strategic account (or set of accounts within a sector).
This session will cover:
- Breaking down barriers between PR, comms, marketing and sales – united around the same objective
- Connected storytelling that provides a clear narrative from the first touchpoint to the last sales meeting
- Target the customer with a consistent and clear reason to engage