Ignite London 2021 Session: ABM as a business communications strategy

This session details how brand-level messaging and media activity can align around a single goal of protecting or winning a strategic account (or set of accounts within a sector).

Brand, communications, press, media and influencer marketing can now align to deliver a business-level ABM comms strategy.

This session details how brand-level messaging and media activity can align around a single goal of protecting or winning a strategic account (or set of accounts within a sector).

This session will cover:

  • Breaking down barriers between PR, comms, marketing and sales – united around the same objective
  • Connected storytelling that provides a clear narrative from the first touchpoint to the last sales meeting
  • Target the customer with a consistent and clear reason to engage

Watch the briefing here​

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