Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

Watch this session to learn about the COVID effect on brands, tech and talent and why we’re now in the age of specialists vs generalists

But not necessarily as we might remember it. So, what are the implications for clients on seeking the optimum balance of utility and magic, and what are the implications on agencies to attract and inspire the very best talent? Goliath, meet David. 

The key takeaways from this session are:

  • The COVID effect on brands, tech and talent 
  • Why we’re now in the age of specialists vs generalists 
  • Serendipity as a competitive advantage

Watch the briefing here​

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