B2B companies have had to start selling online as a business imperative, but selling complex, highly configurable products and services into regulated markets are not trivial. Add to these increasing expectations of the online buying experience and it becomes even more challenging because customer experience sits at the heart of effective B2B eCommerce.
In this keynote, Omobono draw from their experience in helping B2B businesses sell online to outline best practice ways to succeed with B2B e-commerce.
In this session Omobono discuss:
- How to support customers buying complex products with little or no human contact
- Ways to improve conversion rates by using specific customers insights
- How start the conversion process before someone even hits your e-commerce website
- Using nurture campaigns to guide people through a long, complex customer journey
