But advances in technology and methodology have laid the foundation for an actionable enablement process of sales and marketing alignment that focuses on their shared business objectives – revenue growth, customer satisfaction and retention.
Failing to adopt an effective enablement framework may put your corporate strategy at risk, resulting in failed quota attainment, lost marketing ROI and customer churn. So, how can you turn your marketing strategy into sales success?
In this session you will learn:
- How to identify and prioritise shared, strategic initiatives to drive alignment
- The keys to effective sales enablement that scales as your business grows
- New methods for driving and measuring marketing return on investment
