Unsure of whether an ABM approach was the right fit for their marketing objectives and the wider business, they undertook a pilot programme targeting 11 key accounts across the US and Europe.
Taking first-hand accounts from the client and agency side, in their session Castrol discusses their journey with external ABM partner, award-winning agency Really B2B, and how they achieved 3x industry average for this type of campaign.
In this session you will learn:
- The inner workings of the client/ agency relationship.
- How you can use research to strengthen and optimise your ABM campaign.
- What factors are critical when it comes to ABM success.
- Effective ways to get buy-in from key stakeholders at global blue-chips.
