The pandemic marked a turning point as B2B customers shifted where they work, how they consume content, and how they want to engage with vendors. Today’s B2B customers have come to expect a different experience – one that is digital-first, unified across all touchpoints, open, connected and intuitive.
This means that B2B marketing has a new role to play. Gone are the days of marketing or sales-driven strategies that simply push leads through a funnel.
Today’s B2B marketing needs to be more precise, more customer-focused, and more agile. We need to prioritize solving customers’ problems and move toward an omnichannel, responsive, always-on approach. This customer-centric strategy is called Precision Demand Marketing.
In this session you will learn:
- The key challenges B2B marketers face in today’s remote, fully digital world
- How B2B marketers can shift their thinking to become more customer-driven
- What is Precision Demand Marketing
- They key elements of a customer-driven B2B strategy
