In this session, a panel of industry leaders discuss why businesses need to wake up and realise the power of brand.
The discussion will focus on the role that brand should play in achieving critical business outcomes, tackle head-on the misconceptions of a brand that exist and demonstrate how greater alignment between the business and marketing is a strategic imperative.
From this session, you will learn:
- Businesses need to recognise the true power of brand.
- Learn more about the role brand plays in helping businesses meet their strategic objectives.
- Understand how greater alignment between the business and marketing is essential.