Ignite London 2021 Session: What is First-Party Data & Why is it Critical to Successful Demand Gen in 2021?

Watch this session to learn about the importance of first-party data that operates on a subscriber-based framework.

This extends beyond data capture best practices and involves a strategic focus on data-driven demand gen backed by intent.

Relying on third-party algorithms and guesswork often results in poor targeting, missed opportunities, and low ROI. But what if you could generate qualified leads, drive growth, and simultaneously protect users?

Join Bhavesh & Anola for an insightful discussion about the importance of first-party data that operates on a subscriber-based framework.

In this session you will:

  • Learn how to make first-party data the foundation of your marketing strategy
  • Discover the benefits of collaborating with a data-driven lead gen partner vs building your own database
  • Unlock the power of leveraging first-party data at the campaign level

Watch the briefing here​

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