Speakers:
- Rob White, Senior Brand Manager, Whirlpool Corporation
- Liz Brohan, CEO and President, Colman Brohan & Davis, Inc. (CBD Marketing)
Today’s marketers understand that to be successful you have to engage customers on a personalized, one-to-one level – to strengthen the relationship and ultimately grow your customer lifetime value.
The right blend of technology can help you target, track, and engage with purpose.
It can also empower you to optimize, scale and automate those engagements, as well as connect ROI to your marketing efforts.
In this presentation, you’ll learn:
- How to create and evolve KPIs and business goals for trackable lead capture, nurturing and business growth
- How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
- Why designing a persona-driven site can be the best way to engage on a personalized level and activate B2B audience interests and motivations
- Why an integrated approach, including targeted digital media, persona-driven content and robust CRM, is vital to get prospects to the site and move them from early-stage interest to conversion and purchase, with an example from Whirlpool Corporation
