Speakers:
- Tom Stein, Chairman and Chief Client Officer, Stein IAS
- Reuben Webb, Chief Creative Officer, Stein Ias
- Richard Hepworth, Business Unit President of, Trelleborg Marine & Infrastructure,
Most marketers have only just begun to truly realize the full value of martech.
But even as those marketers do, some B2B brands are speeding ahead, based on the certain knowledge that even the best tech stack, bereft of creative ideas and experiences, is nothing more than an empty vessel.
These are the brands, agencies and marketers who know that success with martech is about the meeting of technology with human emotion.
Brand new research findings – What the Coronavirus crisis means for your martech and engagement strategy
Tom and Reuben will also share key findings from a new report from B2B Marketing and Stein IAS, to be released exclusively at Ignite USA.
At Reuben and Tom’s session, you’ll gain:
- Insights from top marketers on today’s and tomorrow’s martech and communications landscape
- Actionable understanding of human behaviour in a business context
- A framework to apply emotional and rational value in developing campaigns that connect optimally at key buyer journey stages
- How martech reaches new levels of impact and ROI when combined with ‘Ideas with Value’
- The true impact of the Coronavirus crisis on B2B martech strategies and implications for your brand
