Speakers:
- Scott Vaughan, Chief Growth Officer, Integrate
We’re at an inflection point in B2B marketing and in MarTech.
The first-generation approach to “Modern Marketing” – powered by a collection of tools affectionately called your “MarTech Stack” – is running out of steam, just as customer expectations increase and executives demand more.
Why it’s time to for you to move from marketing “automation” to “orchestration”
A growing number of B2B teams are moving from traditional marketing “automation” to “orchestration”.
This evolved strategy offers you a unique ability to orchestrate your data, systems, programs and experiences, while at the same time adding powerful new levels of intelligence, activation and alignment with your customers and target accounts.
In this 25-minute session led by Scott Vaughan, Chief Growth Officer at Integrate, you’ll gain a fresh perspective on how you and your revenue generation team can adopt this powerful approach to deliver new levels of business results, including how to:
- Advance first-generation marketing automation to apply a market-leading orchestration strategy
- Take the complexity and tension out of your buyer-seller relationship, process and effort
- Move from MarTech Stack logo collecting to customer and revenue enabled
- Integrate your marketing efforts by unifying existing systems, data, people and processes
- Increase data quality to bolster your programs, performance, and sales and marketing productivity
- Deliver better business results through streamlined pipeline and revenue generation
