Speakers:
- Scott Trobaugh, Vice President, Executive Creative Director, Godfrey
- Cliff Lewis, Executive Creative Director, Godfrey
Fred Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular?
By looking at your work through Fred’s eyes, you can get even better at leading your B2B team, and your everyday life
In this revelatory and fresh-thinking session, you’ll learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level.
And you’ll discover how to use Fred’s perspective to help you:
- Keep your sense of wonder in a complex industrial world.
- Find the people behind the machine of B2B.
- Listen more effectively to your customers and SMEs.
- Exercise simplicity — even when handling complex information.
