Drawing on over 25 years of marketing experience, VMware’s John Watton takes stock of the B2B marketing landscape and offers his wisdom to come out on top.
He touches on:
– The biggest challenges facing marketing leaders.
– If the tech sector is still leading the way in B2B.
– Whether B2B marketing going through a period of unprecedented change.
– The value of a strong peer-to-peer network for marketing leaders.
Video 1 of 4 of the CMOs in Profile with John Watton:
The Propolis “CMOs in profile” are insight-packed video interviews with Chief Marketing Officers from some of B2B’s biggest and most innovative organizations. Each full-length interview is exclusively available to Propolis members.
