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About the session:
ABM success isn’t measured by pipeline alone.
While marketers have access to more data than ever before, many organisations still rely too heavily on revenue metrics to judge the success of their account-based marketing programmes. The result? A return to lead generation thinking that misses the real value ABM creates.
In this insightful on-demand session from the Global ABM Conference, Christian Weiss from Autodesk explores why effective ABM measurement goes beyond revenue to focus on trust, relationships and strategic business impact.
You’ll learn how choosing the right metrics can shape behaviour across marketing teams, strengthen collaboration with sales and business leaders, and demonstrate the long-term value of ABM within your organisation.
If you’re looking to build a measurement framework that reflects the true purpose of account-based marketing, this session is an essential watch.
