Over the course of the pandemic, B2B brands proved strikingly resilient, especially in comparison to consumer counterparts. Now, as the US and UK economies are seemingly on the verge of a roaring comeback, growth is back on the agenda. But how can B2B brands in both regions fully achieve growth?
A comprehensive platform for transformative brand and demand growth is needed. At Stein IAS, we believe that aligning a brand’s strategic approach with business ambitions and overall marketing and sales objectives requires alignment. This is accomplished through the Original Growth Model (OGM).
Download this guide to growth and learn how the OGM enables brands to:
- Create a comprehensive strategy – underpinned by martech
- Connect brand to demand
- Reach, attract, engage and inspire
- Convert and grow
- Analyze and optimize
