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Developing a digital-first PR strategy

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If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First PR Strategy is here to help.

With newsrooms under pressure and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up their approach to PR in order to secure coveted coverage.

If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First PR Strategy is here to help.

Their PR and digital specialists have come together to share their top tips to help you to maximise your reach in today’s digital world.

In this guide, you’ll find out how to:

  • Prep your pitches for remote reporters
  • Seamlessly integrate SEO into your pieces
  • Maximise your reach online
  • Prove the value of PR
B2B Marketing Awards Winners Report 2025
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B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

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The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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Top Commercially Successful B2B Campaigns on Awards Shortlist

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The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Top B2B Marketing Creative Trends
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Top B2B Marketing Creative Trends

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If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

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