We’re living in a world where our grandparents’ philosophy of ‘Waste not, want not’ makes good sense. Businesses need to value, nurture and optimise the customer relationships they already have.
However, reducing churn and capitalising on current accounts does not come easy. Last year, an eye-opening 85% of B2B marketers who responded to a Gartner survey said they still had untapped growth opportunities within existing accounts.
Acknowledging that customer requirements have changed – and continue to shift – as they adapt to new Covid-19 realities, is critical right now.
In this blog, The Telemarketing Company look at how organisations can tailor their strategies to customer success and retention, taking account of:
- The power of buyer loyalty and advocacy
- The value of each customer
- How to understand and increase CLV
