With almost every B2B marketer following the same playbook, it’s time to develop a new play.
Community Based Marketing (CBM) can be that play.
In 2020, against the backdrop of remote working, rapid digital transformation, oversaturated B2B digital marketing channels and a rise in experts looking to monetise their professional knowledge, ‘Community’ is back in fashion.
Download this report to learn:
- What defines Community Based Marketing (CBM).
- Where CBM sits in the marketing funnel.
- How to make the business case for CBM.
- What are the success factors for CBM?
- Real-life case studies of successful CBM in B2B marketing.
