Employee advocacy and influencer marketing are becoming more commonplace in the B2B world, but are often activated as two separate tactics.
Integrating the two tactics will accelerate your employees’ journeys to become influencers in their own right, and your influencers to become brand advocates.
This guide to employee advocacy will teach you how to:
- Audit your employees’ social media influence
- Connect your employees with influencers
- Motivate and enable your employees to advocate for your brand
- Measure success against your marketing objectives and KPIs
