Marketing automation needs to be ventured into with the right attitude, plan and skills to make it worthwhile and provide the best value possible – without it being error prone, cumbersome or discarded for not fulfilling the perceived benefits that were offered in the first place.
The technology is great but it cannot create an emotional response so, make sure you balance great technical solutions with solid marketing fundamentals.
Whether you are thinking about your first marketing automation set up, have just started the process of embedding the tech into your business or you are a seasoned MA-er, this guide has something for you.
These top tips include insight and advice on:
- Creating a flawless implementation plan (think action, person, timescale)
- Data management and optimisation – remember rubbish in, equals rubbish out
- Test, optimise and test again – what to watch out for and how to continually enhance your programme
- Sales and marketing alignment
