The B2B purchase journey is complex.
Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.
Account-based marketing (ABM) coordinates sales and marketing campaigns across all stages of the purchase journey. Whether you’re targeting 1 or 10,000 accounts, ABM can help your organization scale 1:1 account targeting for pipeline impact.
Triblio has supported thousands of ABM campaigns to help clients achieve award-winning results. This guide shares real client campaigns and distills their best practices into a battle-tested “Ready-Set-Go” framework.
Download this guide now to:
- Get tips on how to create and manage account-based audiences.
- Discover how to put into practice the 3-step framework for ABM success.
- Learn how to choose the optimal level of personalisation, a convincing angle, and the right mix of channels for each target audience.
- See real-world customer success stories that’ll inspire new plays for your organisation.
