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The lead generation secrets of B2B marketers

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What is the secret to the success of B2B marketers? Find out their secrets in this e-book.

B2B marketers are the masterminds of our industry, working relentlessly to pursue the best marketing results for their company.

But what is the secret to their success?

We set out to uncover their secrets, interviewing eleven key B2B companies within the technology industry.

Download our e-book to learn:

  • The 10 best lead generation tactics from B2B professionals.
  • The best ways to move your customers through the marketing funnel.
  • The value of leads and calculating ROI.

 

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

ABM Technology 2025
  • ABM & demand generation

Martech Vendor Spotlight Report: ABM Technology 2025

  • ABM & demand generation
Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
Convertr Lead Generation
  • ABM & demand generation, Data and Insights, Strategy and Evolution

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

Download the Report

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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